The Turkish Culture and Tourism minister Mehmet Nuri Ersoy announced the “70 million tourists with $70 billion revenue” programme to meet the 2023 target.
The Ministry of Culture and Tourism has launched new regulations and strategies to increase visitor number and revenue from tourism of Turkey.
Ersoy said that the ministry is working to end the ‘season’ concept in tourism.
The vocational schools for tourism and hospitality sector will be active and effective year around. The concept of ‘seasonal tourism’ is ending, employees will work year around.
The government of Turkey will fund the films, which are shot in Turkey, displayed abroad and help the country advertisement, to extend 30 percent its cost of shooting in the country. However, the scenario should be approved by the ministry to check it’s helping the country advertisement.
Ersoy said that the ministry is working to end the ‘season’ concept in tourism. Vocational schools for tourism and hospitality sector will be active and effective throughout the year. With ‘seasonal tourism’ ending, employees will work year-round. The use of the artificial intelligence (AI) and new technologies will start to pique the interest of tourists.
Muzekart (MuseumCard) will help very serious protection for guests and they will also be able to use this card to make exclusive visits in the coming period. This card will be at the forefront of the country tourism campaign. The Turkish officials brought back home 5 thousand works of art from abroad and currently in the process going after 2 thousand more.
Ibrahim Halil Kalay, member of board of the Tourism Ministry and Association of Turkish Travel Agencies (TURSAB), told TRT World that Turkey hosted almost 40 million tourists in 2018, an increase of 22 percent compared to 2017. Erdal Ceri, vice president of TURSAB specialised on cultural tourism, said cultural tourism is the branch of tourism that will be the least affected during a crisis.
According to Ceri, Gobekli Tepe, the oldest temple of the world, is a place of great historic and archeological value, and has the potential to attract large numbers of tourists.