A badly organised event can not only cause lasting damage to a company’s reputation but also result in huge and ultimately unnecessary costs. This is why Gerhard Bleile, President of the Association of German Event Organisers, advocates not leaving quality and costs up to chance: “Combining traditional and innovative thinking is a recipe for outstanding success.”
At the ITB Business Travel Days the MICE Day in particular will be presenting event organisers with a compact range of advanced training courses offering concrete approaches. The focus will be on MICE guidelines which help to reduce in-house time and effort as well as external costs during procurement, without sacrificing the quality of an event. Good briefings also contribute decisively to the success of an event. MICE Day will warn of typical mistakes.
A further presentation will examine optimum return on investment. This lecture will explain the importance of service, teamwork and customer motivation. Book author Benno van Aerssen will speak about vicious circles in MICE planning and how to escape them with intelligent ideas.
The popular topic of social media has found its way into the event world and is a must on the MICE Day agenda. A workshop will discuss which changes are important and how organisers and speakers can use networks to their own ends. The panel discussion will conclude with participants exploring trends in the meetings industry and highlighting current developments.
In Hall 8.1 the well-established ITB Berlin Business Travel Lounge will invite decision-makers and senior executives to talk about successful networking.
A trade visitor pass to ITB Berlin grants admission to all the lectures at the Business Travel Forum.
Any event planners who would like to explore Berlin’s hottest venues outside the exhibition grounds have an opportunity to do so on the Friday of the fair. MEET BERLIN, a group which oversees 65 event venues and various caterers, outfitters, artists, will be holding a grand open day for the third time.
From 11 a.m. to 7.30 p.m. agencies and corporate planners have an opportunity to personally get to know numerous event venues, caterers, outfitters, artists, hotels and other service providers working for the events industry. Participants can experience the programme on a bus tour or find out about the many attractions for themselves. More details are available at www.meet-berlin.net/tour.