Ετικέτα: ITB Berlin

ITB Berlin Convention – more knowledge, greater success

At the ITB Berlin Convention, which will be held at the world’s largest travel trade show, high-ranking members of the media and the tourism industry will debate whether colourful images in glossy magazines still continue to whet readers’ appetites for travelling abroad, and whether consumers base their decisions on the information they obtain from daily newspapers.

Η ΙΤΒ Berlin περνάει στον 21ο αιώνα ως διεθνής πρωτοπόρος έκθεση για τον τουριστικό κλάδο. Στο Βερολίνο συναντάται η διεθνής βιομηχανία τουρισμού για πέντε ημέρες κάτω από την ίδια στέγη σ’ έναν εκθεσιακό χώρο 160.000 τ.μ. Στην αυγή της νέας χιλιετίας, ο τουριστικός κλάδος, που αυξάνεται συνεχώς, παρουσιάζει νέους προορισμούς και τάσεις με νέους τρόπους και ενδιαφέρουσες λύσεις.

Significant growth in exhibitor numbers from Central America, Eastern Europe, Asia, the Middle East, and in the Travel Technology section too. The outlook is exceptionally good for ITB Berlin as final preparations are under way for an event which between 9 and 13 March will be taking place for the 45th time.

Hotel markets in Eastern Europe, CSR programmes, social media networking and the hotels of the future – senior executives from the international hotel industry to discuss current trends and visions for the future at the ITB Hospitality Day on 10 March 2011.

Barely a year has passed and a new generation of travel technology has emerged. Then as now, being part of the mobile internet, one that has made the dream come true of being able to book trips anywhere, anytime, and that of a mobile travel companion, requires a huge creative effort on the part of the industry. Regardless of developments in the world of mobile travel pages and travel applets, leading enterprises are renewing their efforts to see how they can increase sales by marketing non-tourism related products and services. Ancillary services are what the technology world must deliver in 2011.

Pre-eminent travel technology conference on 9 March 2011 during ITB Berlin – Leading thinkers and senior executives create a roadmap for navigating a travel market in flux – Trade visitors and exhibitors can now attend free of charge

Market segment expands with arrival of new exhibitors – eTravel specialists discuss social media and mobile strategies for business travel and tourism industry. With leading new names participating and innovative topics on the agenda the Mobile Travel Services section is repositioning itself with the eTravel World Forum at ITB Berlin from 9 to 13 March 2011 as a trend-setting platform for mobile travel services and social media.

Launch of a Europe-wide image campaign – multimedia 3D show with interactive elements at the opening evening of the world’s leading travel trade show – all of Poland’s regions represented in Hall 15.1

All the experts agree that good travel management has the potential to save vast amounts of money for the economy. But how will the dynamics among the players on the market change in the near future? What are the methods, strategies and instruments that will lead to success? What new developments will have to take place in order for senior executives’ growing expectations to be satisfied?