Sabre Corporation, released a third-party study demonstrating that Sabre’s strategic investments and innovations in its air shopping platform have accelerated the company’s lead in low fare search.
The Low Fare Study, conducted by Dr. Fried & Partner, a respected German marketing and management consulting company, compares the efficacy of Sabre’s air shopping platform to other providers and shows Sabre consistently returns the lowest fares globally against main industry competitors.
Globally, Sabre finds the lowest fare 12 percent more often than Amadeus and 9 percent more often than Travelport. In addition, Sabre generates substantial savings for customers. On average, Sabre fares save travel buyers €18,50 and €9,70 compared to Amadeus and Travelport respectively.
In Europe, Middle East and Africa, Sabre finds the lowest fare 10 percent more often than Amadeus and 6 percent more often than Travelport. On average in this region, Sabre fares save travel buyers up to €20,25 compared to Amadeus and up to €9,70 compared to Travelport.
In Greece, Sabre generates substantial savings for customers: when compared to Amadeus, average savings is €197, while average savings over Travelport is €200.
Also, Sabre found the lowest fare 9% more often than Amadeus and 1% more often than Travelport, on average.
“Air travel today is more complex than ever before as airlines work to differentiate their brands through unbundled ancillary services, branded fares and multichannel marketing strategies. Amid this complexity, travelers want to know that – no matter which airline, itinerary and services they choose – they are getting a good value for their money and the experience that is right for them,” said Sean Menke, president – Sabre Travel Network. “For travel agents, the ability to find the lowest fare is foundational to improving their service quality and generating savings for the traveler at the same time.”
With travelers’ rising expectations for value and personalization, it is important for travel buyers to find the option to best fit their clients’ needs which means finding the lowest fare plus the right itinerary with the right amenities. Sabre wins there too, consistently delivering the lowest fares with a large selection of attractive flight options, giving travel buyers the flexibility to meet travelers’ unique preferences.
“Sabre invests millions of dollars each year to make the complexity of air shopping simple and to enable a great shopping experience. Knowing that we continue to lead in this area gives our travel buyers the information and options they need to give travelers the experience they want,” continued Menke.
