In partnership with the Julian Alps, the STB launched a limited edition of new NFT tokens at WTM London. As a unique digital souvenir, they were given to journalists who attended the press conference at the Slovenian stand. The NFT token is also a ticket to the one-off event, The Ultimate Sensory Adventure in the Julian Alps, which will take place in Slovenia next May and give guests an authentic experience of nature. The STB uses the achievements of advanced technology as an innovative way to promote Slovenian tourism, while at the same time, in line with its sustainability orientation, draws attention to the issue of endangered flora and fauna species such as the Alpine mynah and the wild cock.
The survey conducted among the leading decision makers in the travel industry at WTM London unveils Slovenia as one of the top ten most sustainable and responsible destinations in the world.
“This year’s presentation of Slovenian tourism at the WTM, one of the most important global meetings of the tourism industry, underlines the importance of responsible, inclusive and respectful tourism. It highlights the Julian Alps as the epitome of the values of Slovenian tourism: beautiful, pristine nature that offers several opportunities for sustainable tourism products and services. Slovenia also stands out as an innovative destination in this global marketplace, using advanced technologies to promote Slovenian tourism, such as blockchain,” said MSc. Maja Pak, Director of the STB, and went on to explain: “the UK is one of the most important markets for Slovenian tourism. I am delighted that the visitors from the UK are returning after the pandemic. The figures for the last nine months show an upward trend in their arrivals and overnight stays; the numbers are approaching 2019 levels, with only less than a third of the gap.”
The Ultimate Sensory Adventure in the Julian Alps is a unique event, which will take place in May next year and showcase Slovenia as a destination for unique experiences, with a focus on outdoor activities and excellent gastronomy. At the same time, stories about the endangerment of the Alpine Manx sheep and the wild cockerel will highlight the importance of preserving the environment and natural habitats to maintain the balance of nature. The STB and the Julian Alps will thus draw attention to the fact that the key to steering the future of the planet lies in the awareness of the crucial link between nature and man.
“This sacred space welcomes all those who are curious, those who want authentic experiences, those who are dreamy and adventurous, but at the same time those who are kind and respectful towards nature and people. The Julian Alps are not meant for undemanding, boring guests who just need a place to stay and wait; they are meant for insightful people and creative aesthetes with a special authentic good taste and cosmopolitan sensibility. This oasis is not for everyone. It is better suited for the adventurous. Those who have an adventurous character, like the one that drove the first climbers to Triglav and launched the new way of life we call tourism today,” said Klemen Langus, Director of Tourism Bohinj.
The launch of the NFT tokens and the presentation of The Ultimate Sensory Adventure in the Julian Alps took place today at WTM London in the Julian Alps corner, designed as a living room with the slogan Our Home. Our Values. Welcome. The place reflects the belief that destinations should offer their guests a sense of homeliness and comfort, the same as in their own living room. At the same time, it reminds tourists that they should show respect and consideration for both the environment they visit and the people who live there. The uniqueness of the travel experience can only be found in responsible, respectful, inclusive, sustainable nature-based tourism, which can create greater value for all.
