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Wanderlust Greece in Thessaloniki

The Tourism Organization of Thessaloniki and Marketing Greece collaborated this past November in order to create the first vertebral Broadcasting Live campaign for touristic Thessaloniki.

It is namely – Wanderlust Greece – the digital travel show of DiscoverGreece.com, which has begun a new round of projections of touristic regions in Greece, presenting the known and not so known, yet, unique tourist experiences and routes throughout the city and the wider region.

The couple who present this (Yabatravellers), lived and broadcasted on the social media, the daily pulse of the second largest city of Greece. In this way they have revealed all the secrets which make Thessaloniki most popular, not only to Greeks but also to foreigners.

The campaign highlighted the most amazing experiences which a visitor seeks out, within a full three days – 48 hours within the city and 1 day a short drive on the outskirts of Thessaloniki.

The presenters of the Digital Travel Show are professional travel influencers and have saved all their experiences as photo images, videos, texts and hashtags; covering from the Umbrellas and the Sunset to the White Tower, The Beach, the Ladadika, the Archaeological Museum, the OTE tower, Aristotelous Square, the wine route and the Film Festival.  They have also covered the “cool” rhythm of the “City by Night”, the neighborhoods of Ano Poli and the landmarks of Thessaloniki.

A magnificent gastronomy tour also took place, while for the nearby destinations, they chose to project are Vergina and Olympus.

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