Lufthansa has been named the official airline of the Eurovision Song Contest 2011. As Europe’s largest airline it is quite logical that Lufthansa should fly fans and spectators to Düsseldorf for the largest European television event of the year.
The airline connects the state capital of North Rhine Westphalia with over 700 weekly flights to 50 destinations in 20 countries. Lufthansa will be offering fans, who would like to follow the event live, especially affordable tickets to Düsseldorf from all over Europe on the official website of the Eurovision Song Contest.
The event, which will be staged by the television broadcaster NDR, will consist of two semi-finals and a final that will all take place between 10–14 May and be broadcast live. As a partner and the official airline of the Eurovision Song Contest 2011, Lufthansa will be presenting a cooperation logo of its own and will also appear on the credits for the television broadcasts. Besides being represented on the official website of the Eurovision Song Contest 2011, there will also be countless Lufthansa attractions at the event itself and in the fan zone at the “Eurovision Village”.
Last year the final of the Eurovision Song Contest was witnessed by a total of 65 million television viewers, of which 14.7 million in Germany alone. The international singing contest has been hosted by the winning country since 1956. In 2010 it was won by Lena Meyer-Landrut from Germany meaning that the 2011 edition shall be staged in the German city of Düsseldorf. Lufthansa was already involved last year, flying the winner back to her hometown of Hanover on a special flight.