MedCruise continues its commitment with the European travel agent community creating a first step for a successful travel agent platform
CLIA Europe, the association representing the 40 billion euro cruise industry in Europe, and Med Cruise, the association of cruise ports in the Mediterranean and its adjoining seas, have signed a strategic partnership agreement to collaborate, sponsor and support the advancement of a European travel agent training program.
CLIA Europe is engaged in travel agent training, research and marketing communications to promote the desirability of cruise holidays with thousands of travel agency and travel agent members. This landmark agreement with MedCruise will allow the expansion of ETALP, CLIA’s travel agent training programme, to France, where thousands of travel agents will get access to CLIA’s online training resources for this purpose.
Carla Salvadό, President of MedCruise, said: “This strategic agreement marks an important milestone in MedCruise relationship with CLIA Europe. I am delighted that our associations will collaborate in training travel agents and giving them the right tools to attract even more people to cruising in the Med and beyond. The partnership shows that in the port community as well as in the cruise industry we never lose sight of the fact that our success is directly tied to the travel agent community.
Pierfrancesco Vago, CLIA Europe’s Chairman, said: “the travel agent community play and will continue to play an essential role in the cruise industry’s supply chain, bringing our fantastic product closer to the end customer. We see agents as a vital link between travelers and cruise lines. They are our leading advocates when it comes to communicating the thrill of a cruise vacation. This agreement will see the expansion of CLIA’s travel agent training programme to one key European market, but it will not be the last one. I am glad that, in taking this step, CLIA Europe and MedCruise will continue to engage with and invest in a sector of fundamental importance to our industry.”