In anticipation of the upcoming launch of Norwegian Breakaway, one of 2013’s hottest new ships, Norwegian Cruise Line is counting down the days until the arrival of the vessel and has launched a global social media campaign featuring the “100 Days to Norwegian Breakaway” countdown on its social properties – Facebook, Twitter, Instagram and Pinterest. Each day, users can share in the excitement of the countdown and enjoy a fun fact about the ship, destination, or of her year-round homeport of New York City. In addition, the company officially announced Norwegian Breakaway’s exclusive inaugural preview events in Europe and New York for travel partners.
Norwegian Breakaway, also known as “New York’s Ship” for its New York inspired amenities and features, will arrive in Rotterdam, The Netherlands, on April 26 for the start of her European inaugural events and be showcased to Continental European travel partners on a two day cruise. On April 29, travel partners in the UK will be invited onboard for a one-night preview.
The ship will depart Southampton on April 30 and embark on her maiden voyage, a seven-day transatlantic crossing to New York City. Vacationers looking to set sail on a once-in-a-lifetime cruise and to be the first to experience the ship first-hand, can still book a stateroom on the transatlantic sailing.
The inaugural events will culminate with the ship’s spectacular christening in New York City – Norwegian Breakaway’s year-round homeport – on May 8 followed by a two-night exclusive inaugural cruise. One of New York’s most illustrious and beloved icons, The Rockettes, are set to serve as the ship’s Godmothers. During a second preview sailing over Mother’s Day weekend, May 10 through 12, the ship will host New York-area mothers affected by Hurricane Sandy as part of the line’s participation in the special holiday giveaway episode of Katie Couric’s talk show, Katie.
Norwegian Breakaway will begin her weekly summer seven-day cruises to Bermuda on Sunday, May 12 with a special guest onboard, the line’s Chief Executive Officer Kevin Sheehan. As part of their role as Godmothers, two Rockettes will sail aboard the first six sailings of Norwegian Breakaway, beginning May 12, and the first sailing of each month thereafter, taking part in special events for guests to enjoy. Beginning in October, New York’s ship will offer voyages from the heart of Manhattan to the Bahamas & Florida and the Southern Caribbean.
