The Chinese outbound tourism market increasingly offers business opportunities not only to the most famous destinations and attractions, but also to niche market products and specialised services and destinations. A workshop during the WTM fair in London on Nov. 7, 2012 shows new ways to satisfy the search of the “New Chinese Tourists” for customized experiences.
The workshop “Welcoming Chinese Customers: Niche Markets – Trainings and Quality – Social Media Marketing” is organised by four leading research, consulting and marketing organisations from Europe and China: COTRI China Outbound Tourism Research Institute (Germany), COTA China Outbound Tourism Academy UK), Rossetto Solutions (Italy) and Dragon Trail Interactive (China).
During the workshop the new Chinese Tourists Welcoming Online Training Programme, Chinese Tourists Welcoming Quality Label and Chinese Tourists Welcoming City Label will be presented for the first time to the public.
The workshop will take place on Nov. 7, 2012, from 16.30-18.00 h, at ExCel South Gallery Room 17. Practical advice will be offered by the experts on how to establish successful offers in the Chinese market in five steps:
1) Understanding the specific demands of Chinese customers
2) Training staff online and offline
3) Gaining visibility through China-specific quality labels for service providers and destinations
4) Developing successful niche products
5) Creating a prestigious brand through social media marketing.
Speakers include Prof. Dr. Wolfgang Georg Arlt, Director COTRI China Outbound Tourism Research Institute (Germany) Ian Pack, CEO COTA China Outbound Tourism Academy (UK) Alice Rossetto, Owner Rossetto Solutions (Italy) and Jens Thraenhart, President Dragon Trail Interactive (China).
The workshop is free of charge but interested visitors are advised to arrive early to secure a seat.
Agenda:
16.30-16.40 h Prof. Dr. Arlt: Welcoming and Introduction
16.40-17.00 h Prof. Dr. Arlt: 5 Steps to successfully Welcoming Chinese Customers
17.00-17.15 h Ian Pack / Alice Rossetto: Online and offline trainings
17.15-17.30 h Jens Thraenhart: Social Media Marketing in China – Latest developments
17.30-18.00 h Open floor discussion
China’s outbound tourism continues to attract global attention. Not only will the number of border crossings from Mainland China in 2012 surpass 80 million, the segment of self- and semi-self-organised “New Chinese Travellers” who go beyond the grooves left behind by the many tourist coaches on the roads towards the cliché snapshot locations. They start to travel more independently, set off to lesser known locations and stay there for longer periods.
WTM World Travel Market is one of the leading global events for the travel industry; in 2012 it will take place from Nov 5-8 at ExCel in London. On Nov. 6, 2012 from 16.45 to 17.30 h a further China outbound tourism related panel discussion will unite Taleb Rifai, Secretary General of UNWTO, Adam Wu, COO of CBN, Prof. Dr. Wolfgang Georg Arlt, Director of COTRI and other experts.
COTRI China Outbound Tourism Research Institute, based in Heide (Germany) and Beijing (China), is the world’s leading independent research institute for analysis, consulting and quality assessment relating to the Chinese outbound tourism market.
