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The "DISCOVER AMERICA" Literature Promotion Pavilion at the Philoxenia 2010 Tourism Exhibition, organized for the first time by the U.S. Commercial Service of the American Embassy in Athens, Greece, attracted many regional travel and tourism executives, in addition to a large number of visitors. The following U.S. travel and tourism companies that featured their promotional material at the U.S. Pavilion are eager to discuss their destinations and services. They also look forward to welcoming Greek and regional visitors to the United States of America.