New technology solutions to enhance AEGEAN’s transition to latest cutting-edge airline retailing era
Travel technology innovator Amadeus has strengthened its existing collaboration with AEGEAN, the Greek flag-carrier by signing a comprehensive long-term IT agreement. As part of the deal, AEGEAN will integrate a range of cutting-edge commercial solutions designed to enhance the traveler experience and drive revenue.
Tools included in the collaboration for the first time incorporate Amadeus Digital Commerce, which uses data to quickly adapt to customers’ demands. This platform will enable AEGEAN to personalize its digital interface ensuring it meets the needs of modern airline retailing. This will make it easy for passengers to save flight offers for up to three months after their shopping basket has been created. At the same time, Amadeus Anytime Merchandising is a user-friendly solution that allows the airline to effectively define, deploy, monitor, and adjust its merchandising strategy in one place and in real-time.
Michalis Kouveliotis, Deputy CEO, AEGEAN, said: “As AEGEAN continues to expand its digital capabilities, our enhanced collaboration with Amadeus marks a significant step forward in further enhancing our operations and elevating the travel experience. By leveraging advanced retailing and payment solutions, we aim to offer personalized and seamless services to our passengers, from booking to journey completion. This alliance reflects our ongoing commitment to innovation and improving our customer experience.”
In the payments space, Outpayce Pay-by-Link provides travelers an easy way to complete transactions by sending a direct link to a checkout or payment page via SMS, email, or QR code. Travelers can use their preferred card, e-wallet, or alternative payment methods to finalize their transaction. Meanwhile, Outpayce’s Xchange Payment Platform is designed to optimize payments and provide a single platform through which AEGEAN can manage its whole payments strategy.
Gwenaele Monboisset, Senior Vice President Airlines, Central & Eastern Europe, Amadeus said: “AEGEAN has a strategy focused on personalization and merchandising and as the transition to cutting-edge retailing gathers pace, it’s an opportune moment to strengthen our partnership even further. Amadeus solutions are designed to maximize opportunities in this area. AEGEAN is one of the largest carriers in central and eastern Europe and we are delighted to embark on this journey with it.”
