The participation of the Region of Attica in this year’s 6th Travel Trade Athens, which was organized by the City of Athens Convention & Visitors Bureau (ACVB) of the Athens Development and Destination Management Agency (ADDMA), had excellent results.
The Region of Attica has been actively supporting the organization of the Travel Trade Athens in the last years. This year, however, this support was even more dynamic and effective and was met with increased interest by the international tourism market, introducing tourism promotion and buyer familiarization activities for the whole region of Attica into the event program.
The executives and partners of the Region of Attica Directorate of Tourism conducted approximately 30 scheduled B2B meetings with selected tour operators and great international suppliers from all major markets worldwide (HelmsBriscoe, TripAdvisor, Booking.com, Expedia, CIT Tours, Europamundo etc), showcasing Attica as a multi-dimensional group of attractive and exciting travel destinations.
The diversity of travel experiences and the extremely wide range of activities available for Attica visitors greatly impressed all tourism professionals, who expressed increased interest for collaborations with Attica travel trade associations (Athens-Attica & Argosaronic Hotel Association, Attica Vineyards Winemakers Association etc).
In this year’s 6th Travel Trade Athens, over 100 representatives of international tourism businesses met with professionals of the Greek tourism market, in a total of more than 3,000 business appointments. All participants were given comprehensive digital promotion material and useful information about the collective tourism entities in Attica, efficiently connecting them with the Greek market.
The Region of Attica, in cooperation with the Athens Development and Destination Management Agency (ADDMA), organized three important fam trips that took place alongside the Travel Trade Athens in East, West and South Attica, promoting three respective thematic products, with remarkable results and great participation by the international tourism buyers.
In particular, at the fam trip for the promotion of
- the Nautical Tourism in Attica, the participants expressed their enthusiasm for the sea and land tour at the Athenian Riviera, as well as the subsequent guided visit at the Stavros Niarchos Foundation Cultural Centre.
- the Wine-Gastronomic Tourism in Attica, the participants were given a tour of the vineyard and premises of a bioclimatic winery in the area of Markopoulo in Attica, and had the opportunity to taste its internationally awarded wines.
- the Cultural Tourism in Attica, the foreign buyers traveled to the city of Elefsina via the ancient Iera Odos route and visited the archaeological site and the museum of Elefsina. They also attended the presentation of “Eleusis – European Capital of Culture 2021”, the creative and participatory project for the rebranding of the city, on occasion of its undertaking to host the institution.
The Executive Regional Councilor for Tourism Promotion, Ms Eleni Dimopoulou, who delivered a greeting speech at the Travel Trade Athens welcome reception at Grande Bretagne Hotel on Sunday October 7, stated about the Region of Attica participation in the 6th Travel Trade Athens: “The synergies between first- and second-level local government for the promotion of Athens and the whole of Attica have impressive augmentative benefits for the region’s tourism development, they are essential, as never before, for tourism and set an example for the diffusion of good practices”.
In the forthcoming period until the end of the year 2018, the Region of Attica will be focusing on the organization of a fam & press trip of about 50 foreign journalists and tour operators in Attica, on its participation in two major international tourism exhibitions, the WTM in London and the Philoxenia in Thessaloniki, as well as on the organization of a roadshow in Belgium and in Holland, in order to showcase the Region’s multitude of tourism possibilities to tourism professionals of the Netherlands.
In addition, as a result of the cooperation of the Executive Regional Councilor for Sports, Mr. Pantzas, and the Executive Regional Councilor for Tourism Promotion, Ms Dimopoulou, with the Hellenic Athletics Federation (SEGAS), important figures of the international sports scene will be hosted in Attica in November, participating in the Authentic Marathon and having the opportunity to experience Attica in specialized tours.
A number of scheduled actions are being implemented by the Region of Attica in cooperation with the collective tourism entities, which will soon have the expected results.