The dynamic presence of Kalymnos, which also represented Astypalea, within the Pavilion of the Region of the Southern Aegean Islands, was made because it was the only destination represented by two independent and simultaneously cooperating initiatives
a) The newly formed Tourist Authority SYSTAS and
b) Alter Holidays DMC & Alternet Greece
Aiming through their participation to approach the promising German Market for trekking and hiking. The three-day exposure was intense work for the group from Kalymnos, informing the public about the trails, presenting pictures, maps and privileged offers / packages to attract more visits to Kalymnos. Many contacts were made and requirements recorded for the standards expected from our destination in order to claim a share of this promising market.
The initial participation of the Region of the Southern Aegean Islands was proven highly successful. The panel of Kalymnos in the backdrop, showing the unique nature of the island with its climbing trails and paths stole the impressions and was the ultimate surprise of the exhibition, therefore next year’s participation is in order already.