Pictograms symbolise the leading role of the world’s largest travel trade show – kleiner und bold, a Berlin-based branding agency responsible for strategy development and implementation – campaign focuses on ITB Berlin’s experience and expertise
ITB Berlin will be strengthening its image as the world’s leading travel trade show with the launch of a new advertising campaign. The creative team of Daniel Freier und Robert Körtge of the Berlin-based branding agency kleiner und bold has been responsible for developing this strategy and new undertaking. The main objective of the new campaign is to position ”experience and experts.“ Every year, decision-makers from the international tourism industry gather at the trade show on the Berlin Exhibition Grounds to exchange information on the latest developments and trends. Numerous lectures, workshops and seminars at the ITB Berlin Convention and eTravel World, for example, offer valuable information to those present. Year after year, this enables annual visitors to ITB Berlin to gain a huge advantage in terms of knowledge.
In future, stylised pictograms will symbolise ITB Berlin’s pioneering role in tourism and visually position the show in its leading role for the tourism industry. With new motifs on the homepage of the show’s website at www.itb-berlin.de and on its international website at www.itb-berlin.com, in its newsletters and on social networking sites the world’s largest travel trade show will make it easy for visitors to find their way around. Comprising several icons, the pictograms cover a wide range of content and specifically target individual topics, related information and audiences. The campaign is aimed at both trade visitors and the general public. Details of the making of the campaign can be found on ITB Berlin’s Facebook channel at www.facebook.de/ITBBerlin.
Based in the Kreuzberg district of Berlin, kleiner und bold GmbH offers advice to companies who exploit their corporate brand as an instrument to create added value. As brand experts they analyse markets, identify a brand’s potential and combine creativity with management expertise. They supervise everything from brand strategy and design development to its implementation within a company as well as external communications.
ITB Berlin 2014 will be taking place from Wednesday, 5 to Sunday, 9 March, and from Wednesday to Friday will be open to trade visitors only. Parallel with the trade show, the ITB Berlin Convention, the largest travel industry event of its kind in the world, will be held from Wednesday, 5 to Friday, 07 March 2014. More details are available at www.itb-kongress.com. ITB Berlin is the world’s leading travel trade show. In 2013 a total of 10,086 exhibitors from 188 countries displayed their products and services to 170,000 visitors, who included 110,000 trade visitors.
