Partnership with the Rockettes, the Radio City Christmas Spectacular and Radio City Music Hall unveiled
Members of the legendary New York dance company will be part of the on-board guest experiences for select cruises Norwegian Cruise Line and MSG Entertainment announced that the Rockettes, one of New York’s most illustrious and beloved icons, will christen Norwegian Breakaway as the official Godmothers, further strengthening the ship’s strong ties to New York.
The official christening ceremony will take place in New York City on May 8, 2013 on board Norwegian Breakaway, the largest ship to homeport year-round in New York. The partnership with the Rockettes will include Norwegian Cruise Line as the designated “Official Cruise Line” of the Rockettes and Radio City Music Hall, and as the “Official Partner” of the Radio City Christmas Spectacular.
As part of their role as Godmothers, two Rockettes will sail aboard the first six sailings of Norwegian Breakaway from New York, beginning May 12, 2013, and the first sailing of each month thereafter, taking part in special events for guests to enjoy.
“Norwegian Breakaway is being designed as New York’s ship and we want everyone to know that this is the “must-sail” cruise ship from New York in 2013 and beyond,” said Kevin Sheehan, Norwegian Cruise Line’s Chief Executive Officer. “I strongly believe that the Rockettes, one of the most beloved and recognisable New York icons, are the perfect choice to serve as the ship’s Godmothers. The Rockettes not only epitomise New York, they are known as strong role models and talented stars. We couldn’t be more pleased to have these renowned dancers as the Godmothers of New York’s ship, Norwegian Breakaway.”
“We are thrilled to announce our partnership with Norwegian Cruise Line as we bring together three of our iconic New York based properties in the MSG Entertainment portfolio, Radio City Music Hall, the Radio City Christmas Spectacular and the legendary Rockettes,” said Melissa Ormond, president, Madison Square Garden Entertainment. “This signature partnership will provide Norwegian Cruise Line with unprecedented access to the Rockettes, Radio City and the Christmas Spectacular, providing their customers an opportunity to experience first-hand these New York icons. The Rockettes have been beloved by millions of fans for the past 85 years in New York and it is such an honour to celebrate their legacy as the official Godmothers of the largest ship ever to homeport in New York City.”
The larger partnership across the MSGE properties, Radio City Music Hall, the Radio City Christmas Spectacular and the Rockettes, will create expansive brand exposure for Norwegian Cruise Line at Radio City Music Hall, including onsite venue presence during the 2012 production of the Christmas Spectacular.
Norwegian Cruise Line will have a year-round display in Radio City Music Hall’s Grand
Lounge that features an over 3 metres long replica of Norwegian Breakaway, along with information on the ship’s unique attributes, entertainment, dining, destinations and more.
On board Norwegian Breakaway, the Rockettes, with their unparalleled grace, athleticism and precision technique that has made them part of the fabric of New York City for 85 years, will be showcased with a variety of offerings, including a historical retrospective in the ship’s library, exclusive fitness class designed by the Rockettes, featured beverages and more. On select sailings, guests will have the exclusive opportunity to meet two of the Rockettes. Sailing on the first six cruises from New York, as well as the first sailing of every month, two Rockettes will offer special fitness classes, photo opportunities, meet and greet speaker series and more
“Having two Rockettes on board select sailings is going to be a very special opportunity for our guests to have more interaction with these incredibly talented and dynamic women,” added Sheehan. “This truly takes the role of Godmother to a new level as the Rockettes will be a special part of Norwegian Breakaway’s unique cruising experience.”
Starting with their inaugural New York City performance in 1927, the Rockettes have wowed audiences for the last 85 years. From appearances on the Tony Awards, Project Runway, Dancing with the Stars and the Super Bowl Halftime Show to Presidential inaugurations, the Rockettes are the epitome of teamwork and the embodiment of the belief that “together we’re better.” Each dancer achieved their lifelong dream of becoming a Rockette through hard work, determination, dedication and dreaming big. Known for their rich history, unrivalled talent, strength, dynamism, precision and athleticism, the Rockettes have become one of the nation’s most beloved icons. As the stars of the annual Christmas Spectacular production, the Rockettes entertain more than one million people each year and have played to 75 different cities across the country with the national touring production.