Το TripAdvisor έχει ξεκινήσει ένα νέο Κέντρο Widget που καθιστά ευκολότερο από ποτέ για τις επιχειρήσεις της βιομηχανίας φιλοξενίας για να βρει και να εμφανίσει περιεχόμενο το TripAdvisor, όπως αξιολογήσεις και κριτικές, με τις δικές τους ιστοσελίδες. Τα ελεύθερα widgets-online του TripAdvisor είναι εργαλεία μάρκετινγκ διαθέσιμα για τα καταλύματα, εστιατόρια, αξιοθέατα, κλπ, που βοηθούν στη προώθηση των τομέων τουςστους ταξιδιώτες σε απευθείας σύνδεση.
Το κέντρο προσφέρει ένα ευρύ φάσμα θεματικά οργανωμένων widgets και περιλαμβάνει νέα χαρακτηριστικά, όπως η «see it in use” επιλογή που δείχνει πως άλλες ιστοσελίδες εμφανίζουν επιτυχώς το περιεχόμενο του TripAdvisor. Το κέντρο επιτρέπει, επίσης, στους ιδιοκτήτες και διευθυντές επιχείρησης να διαχειρίζονται το site για εύκολη εγκατάσταση.
TripAdvisor has launched a new Widget Center
TripAdvisor has launched a new Widget Center that makes it easier than ever for hospitality industry businesses to find and display TripAdvisor content, such as ratings and reviews, on their own sites. TripAdvisor’s free widgets—online marketing tools available on the center—help accommodations, restaurants, attractions, and destination marketing organizations share their TripAdvisor accolades, promote their areas and increase engagement with travelers online.
The center offers a wide array of thematically organized widgets and includes new features, such as a “see it in use” option that shows how other sites are successfully displaying TripAdvisor content. The center also allows business owners and managers to email widget code to their site administrators for easy installation.
“Our new Widget Center helps hospitality businesses and destination websites quickly and easily leverage the power of TripAdvisor content on their own sites,” said Séverine Philardeau, senior director of partnerships at TripAdvisor. “The center offers a wide range of free widgets that enable sites to display ratings and reviews, encourage more feedback and even promote their local destinations. More than 40,000 unique domains worldwide feature TripAdvisor widgets.”
TripAdvisor’s online marketing tools offer users a number of benefits, including the following functionality:
• Display rating and reviews: Add TripAdvisor rating and reviews to a site with one of these widgets.
• Get more reviews: “Write a Review” widgets to encourage customers to post feedback after their visit.
• Promote the local area: The “What’s Nearby” widget helps promote an area by showing all the top rated local points of interest.
“Just about every guest checks TripAdvisor before booking our hotels, and TripAdvisor widgets like Bravo! and Recommended On, help catch the guest’s eye,” said Julia Coppock, marketing director at Hotels Unlimited Inc. “Some of our properties have won the TripAdvisor Certificate of Excellence and we also proudly display this accolade far and wide, both on our site and on social media sites. There is no award that means more to guests than an award from TripAdvisor.”
