Green Book of China’s Tourism 2011 provides rare insights into inbound, outbound and domestic tourism
China has developed into one of the major players in all fields of tourism. However, behind the big numbers a fast and complex development of China’s tourism is taking place, which is often difficult to fathom from the outside. The English version of the most authoritative annual publication on China’s tourism offers an insider’s view by the leading experts in China.
Since a decade, The Green Book of China’s Tourism 2011 has already been the major force information and analyses by the foremost tourism experts in China. Until now, these insights, foresights and critical analyses of the current development of inbound, outbound and domestic tourism in China could not be put to good use by the majority of the members of the international tourism community as they were only available in Chinese.
In August 2011, for the first time COTRI China Outbound Tourism Research Institute, based in Germany, has published an English version of the Green Book.
The Green Book of China’s Tourism. China’s Tourism Development Analysis and Forecast is compiled annually by the Tourism Research Centre of the Chinese Academy of Social Sciences (CASS). Since its first publication in Chinese in 2002, the Green Book has offered year by year the most authoritative information and analyses on China’s domestic, inbound and outbound tourism. COTRI presents the 16 most important articles of the Green Book 2011 in English to an international audience.
The Green Book of China’s Tourism 2011 is the tenth volume of the Green Book series. It includes comprehensive analyses on the situation of China’s tourism in 2010 and prospects of China’s tourism development in 2011 and in the new period of China’s Twelfth Five-Year Plan (2011-2015).
The Green Book of China’s Tourism 2011 also makes available detailed insights into special topics including the impact of the Shanghai EXPO 2010, film tourism, quality management, tourism marketing and destination image development and other hot issues of one of the most important tourism markets in the world. For the current and future tourism development of the regions Hong Kong, Macau and Taiwan, separate articles are provided.
