Home Airlines News KLM Announces 3D Strategy Game ‘Aviation Empire’

KLM Announces 3D Strategy Game ‘Aviation Empire’

Aviation Empire is not a promotional game, but a true strategy game: players invest in a fleet, build a network with international destinations and develop their own airports.

The game combines the digital world with the real world. Using real-life GPS check-in, players can unlock close to 70 airports in Aviation Empire.

In-app purchases make it possible for players to expand and personalise their fleets. They can also play across tablet and smartphone (if on the same platform).

Aside earning game credits, players are also rewarded with badges. By logging in with a social media account, they can share their achievements with their friends. Leader boards display players’ positions in the world and in relation to their friends.

Gaming is a major potential market. Combined with the increasing demand for interaction, this gives KLM the opportunity to build up and strengthen relations with travellers and potential passengers. Aviation Empire is aimed at KLM customers and fans and anyone else who enjoys strategic games.
Pieter Elbers, Managing Director & Chief Operating Officer KLM

GPS check-in establishes the relationship between Aviation Empire and the global KLM network. We will continue to develop the game over the next few months and further strengthen the connection between the digital and ‘real’ world.
Martijn van der Zee, SVP E-Commerce AIR FRANCE KLM

KLM, Monpellier Venture and Little Chicken Game Company developed the game in close cooperation. Furthermore, some 180 beta testers put the game through its paces to help optimise the gameplay, its images and look & feel. The co-creation is structured around a Facebook Aviation Empire page (facebook.com/AviationEmpire) which connects players to KLM, the game developers and to each other.

The development of this game is a logical step in KLM’s digital evolution. KLM has already proven its pioneering credentials by being one of the first airlines to offer a 24 hour social media service and by being the first to launch the innovative Meet & Seat service. Aviation Empire fits these innovations perfectly, combining KLM’s time-honoured trail-blazing with the new, digital realm.


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