A new travel industry book will make it easier for businesses to understand China’s consumers, particularly their travel preferences and the latest social, economic and digital trends in a highly complex, fast-moving market.
The “Essential China Travel Trends Guide – 2012 Year of the Dragon Edition,” includes articles on Outbound Tourism, Luxury Travel, Tour Operation, Chinese Consumers, Customer Satisfaction, Internet and Social Media, Mobile Marketing, Hotel Regulation, Hotel Profitability, MICE, Green Tourism, Aviation, Human Resources, and Emerging Cities.
The publication was published by ChinaTravelTrends.com, and produced by Dragon Trail Interactive (www.dragontrail.com) in collaboration with COTRI (www.china-outbound.com) and the Pacific Asia Travel Association (www.pata.org). Its authors include experts from the China National Tourism Administration (CNTA), the China Tourism Academy, Dragon Trail, the China Outbound Tourism Research Institute, PATA China, Horwath HTL, Jones Lang LaSalle, UBM Aviation, GreenEarth.travel, Vari Arts Travel Group, TUI China, World Travel Monitor, Hurun Report, and Portfolio.
“The guide is designed to de-mystify some of the trends and issues international travel companies face when entering the Chinese market and looking to attract Chinese consumers,”, said Jens Thraenhart, publisher of China Travel Trends, co-founder of Dragon Trail, and Chair of PATA China and the PATA Technology Innovation Council.
The 2012 Dragon Edition follows on from the acclaimed first edition of the “Essential China Travel Trends Guide – 2010 Year of the Tiger Edition”. The 2012 edition is endorsed by leading travel authorities such as CNTA, UNWTO, WTTC, PATA, IATA, IH-RA, DMAI, HSMAI, ATME, HFTP, IFITT, ETC, AH&LA, MTCO, ATTA, and ICTP.